Services and Deliverables
Win-Loss Interviews
These interviews are the cornerstone of the Apprize360 methodology. They provide insight into your competition's messages, how those messages are perceived, and help you see your product through the eyes of the most important person: your buyer.
Competitor Battle Cards
Give your sales team accurate and up-to-date insights into the competition, including core features, strengths and weaknesses, and sales tactics, so they can confidently win competitive deals.
Strategic Overviews
Own a comprehensive view of your competitive landscape, distilled from primary research interviews and other sources. Includes detailed positioning, GTM strategies, product roadmaps, marketing plans, and more.
Competitive Whitepapers
Apprize360 whitepapers leverage deep competitive intelligence to give customers the most compelling evidence supporting your product, and can be used in both Sales and Product Marketing efforts.
Sales Training
Align and equip your Sales teams with the most timely and powerful insights into your competition. We conduct both live and virtual training, with leave-behinds that your stakeholder teams can use immediately.
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