Apprize360 | The Competitive Intelligence Experts


Competitive Intelligence That Moves You Forward


We understand the challenges of going head-to-head with competitors.

When you lack a complete understanding of how your competition is affecting your business, it’s impossible to see the full picture.  Despite a talented team and great products, you could be sending conflicting messages to the market and losing sales to competitors that shouldn’t stand a chance. If only you had windows into the minds of your lost customers, and into the boardrooms of your competition.

Apprize360 is that window. Each of our well-respected analysts has spent 10-20 years dedicated to competitive intelligence. Our methodology is a result of decades of experience and is designed to produce the most unique and actionable intelligence available, using only legal and ethical techniques.




San Francisco | Los Angeles

(925) 642-3720


We must all obey the great law of change. It is the most powerful law of nature.
— Edmund Burke



Win-Loss Interviews

These interviews are the cornerstone of the Apprize360 methodology. They provide insight into your competition's messages, how those messages are perceived, and help you see your product through the eyes of the most important person: your buyer.

Competitor Battle Cards

Give your sales team accurate and up-to-date insights into the competition, including core features, strengths and weaknesses, and sales tactics, so they can confidently win competitive deals.

Strategic Overviews

Own a comprehensive view of your competitive landscape, distilled from primary research interviews and other sources. Includes detailed positioning, GTM strategies, product roadmaps, marketing plans, and more.

Competitive whitepapers

Apprize360 whitepapers leverage deep competitive intelligence to give customers the most compelling evidence supporting your product, and can be used in both Sales and Product Marketing efforts.

Sales Training

Align and equip your Sales teams with the most timely and powerful insights into your competition.  We conduct both live and virtual training, with leave-behinds that your stakeholder teams can use immediately.


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